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Projects and Partnerships

Pro:Direct Running x Fly Girl Collective

To celebrate the return of the Hackney Moves running and fitness Festival, we partnered with Pro:Direct Running to trial the Nike Fearless range, and share our story as we prepared to run the half marathon. Check out the videos here and here.

Adidas Faster Than x Sports Direct Running

To mark the launch of the new Adidas Faster Than campaign, the Collective got the chance to try out the SL20 shoes on the first run of their new training season – and this was featured on Sports Direct Running’s Instagram stories.

Running The Urban Peaks (with Guardian Labs and New Balance UK)

Fly Girl Collective founder Matilda partnered with Guardian Labs to write a guide to her favourite running routes in London, which involved testing out the New Balance Hierro v5 trail shoe. Read it here.

School visit for KS4 and KS5 (Black History Month)

Fly Girl Collective founder Matilda spoke to a group of black and brown girls at a school in South London about her fitness journey, the importance of representation and ways to develop a health and fitness lifestyle.

Bustle UK x Maltesers “Someone gets it” campaign

Fly Girl Collective founder Matilda and member Addy were interviewed about their friendship for Bustle UK, as part of the ‘Someone Gets It’ campaign from Maltesers.

Fly Girl Collective The Cool Down

The Cool Down x Feel The Boost at Adidas Womens Studio

Fly Girl Collective partnered with the Adidas for a special edition of our wellness talk The Cool Down,  to celebrate the release of the new Ultraboost 19 colorways (as part of the ‘Feel the Boost’ campaign).  Hosted at Adidas Womens Studio in London, the topic of the evening was ‘Building Body Confidence’ with guest panellists PT Gina Obeng (aka Just Geen), fitness blogger Elle Linton and pole instructor Jenny Jaiye.

Fly Girl Collective The Big Half

The Big Half

Eight women from Fly Girl Collective will be running The Big Half on 10 March 2019, supported by New Balance. The purpose of this project was to encourage more BAME women to train for and participate in long distance running.

Fashion shoot with Stylist Magazine

To mark the 10th anniversary issue of Stylist Magazine, members of Fly Girl Collective were casted for an eight-page fashion spread celebrating diversity, inclusivity and the latest sportswear trends.

Ministry Does Fitness x Fly Girl Collective

International Women’s Day runs with Ministry Does Fitness

To mark International Women’s Day 2018, Fly Girl Collective teamed up with the slick fitness studio Ministry Does Fitness for a month-long series of free Saturday runs for women.

We’re always on the look out for new brand partners and sponsors to help us empower women to pursue wellness and a balanced lifestyle.

If you’d like to work together on a project or campaign, drop us a line at