…the city? London. The event? A sold-out 10k. Fly Girl founder Matilda ran the race with two girlfriends she met in running community Run Dem Crew. Soon after, the trio called themselves ‘Fly Girl Collective’ to acknowledge their growing love and commitment to movement and wellness. Fast forward to 2018, and Matilda would 1) train to become a LiRF-qualified run coach 2) launch Fly Girl Collective on International Women’s Day 3) embark on leading a community of black and brown women to discover their best selves through fitness and wellness.
Today, Fly Girl Collective is an authentic space for black women and women of colour to level up their wellness and lifestyle. This is achieved through content, wellness events, activations, membership seasons and mentoring opportunities.
Matilda is an award-winning journalist, Editorial Director and fitness lover who took up long distance running in 2011. Since then, she’s completed more than 40 race events including 15 half marathons, four marathons, an ultra marathon, Tough Mudder, a sprint triathlon and the Ride London 100 mile bike ride.
In September 2022, she launched The Finesse Your Wellness podcast to inspire women to prioritise their wellbeing. Her bucket list includes running New York Marathon and – maybe – an Ironman.