When Matilda Egere-Cooper laced up for her first races, she noticed something missing. Very few women at the start line looked like her, and the wellness world rarely spoke to women like her either. In 2018 she created the space she couldn’t find, and Fly Girl Collective became London’s first running community for Black women and women of colour.
As a former journalist, marketer and creative leader, Matilda has spent her career telling stories that deserve to be heard. She’s brought that same instinct to Fly Girl, and what started as a run club has grown into a trusted platform and sisterhood. Its next chapter is about putting our health experiences on the record, turning our community’s stories into evidence and advocacy for the care we deserve.
