More clarity. More confidence. More energy to actually do the things you keep talking about.
The Elevate Programme is a 9-month group coaching journey (Sept 2025 – June 2026) built for ambitious Black women & WOC who are ready to stop circling the same goals and finally start living the life they keep saying they want.
Because we’re not here for “maybe next year.” We’re here for right now.
This is the season to level up…
and become the successful fly girl you’ve always wanted to be
Move different. Think bigger. Live bolder.
You want more, don’t you?
The reality check
- You’ve tried to set the goals.
- You stay motivated for a while — but it’s hard to keep that up alone.
- No shame in it! Life’s a lot, but that’s exactly why this programme exists.
The what-if
Imagine this instead:
- You know exactly what you’re working toward, with a plan that fits your life.
- Your habits stick. Not forced — just second nature.
- You trust yourself to show up, even when life is LIFE-ing.
- And you’ve got a crew of women who’ll hype you, check you, and celebrate you every step of the way.
So what is Elevate really?
Elevate is how you close the gap between what you say you want — and how you actually live.
All built on the three Fly Girl pillars:
Movement
Because building and maintaining fitness and wellness habits changes everything.
Mindset
Because how you think shapes how you show up. With group coaching circles, webinars and reflective practices, you'll finally get your mind aligned with your goals.
Moments
Because memories and connections cement it all. From brunches to reflection walks, you'll create moments you'll carry long after the season ends.
What you’ll get
Meet the coach
Hey, I’m Matilda — life & wellness coach, creative leader, lifelong runner and founder of Fly Girl Collective.
I’ve spent 20+ years producing content and campaigns for global brands like Time Out and CNN, run more races than I can count, repped New Balance and lululemon, and built Fly Girl into a space where Black women and WOC feel truly seen and celebrated.
I created The Elevate Programme because I get what it’s like to be ambitious and want more — but also need a real plan, accountability and a crew who gets it. Inside, you’ll get my experience, honest insight, and plenty of encouragement to help you live bolder, happier, and more you than ever.
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“The Fly Girl community has played such a substantial part in helping me become the extraordinary woman I am today. I thank all the beautiful women who have come through the community over the years, but specifically Matilda who is the foundation of the community. Constantly inspiring us to be our best self, by leading by example!”
Tiffany
“Season 8 was my first FGC season and it’s been so amazing. I truly didn’t expect this level of intentionality and care. It really does like a thriving family of inspiring and amazing women committed to being the best version of ourselves and I couldn’t have asked for better. Thanks for curating such a space Matilda, it means a lot. Looking forward to season 9!!”
Lily
Ready to build the life you keep talking about?
We kick off again in September 2025. Only 15 spots available by application only (deadline 31st July) — because this isn’t a big anonymous crowd. It’s a tight crew who want to be amongst intentional, likeminded women.
The investment: Only £45/month for 9 months (£405 total) — or pay in full and save £45.
FAQs
What is Elevate and who is it for?
It’s a holistic group coaching programme for Black women & WOC who want to grow and show up differently — in life, work and wellness.
Isn't Fly Girl Collective a running community?
Yes — that’s how we started in 2018. Fly Girl began as a space for Black women and women of colour to come together through running, because there weren’t many places we felt truly seen or celebrated in that world.
But over time, we’ve grown into so much more. Now running will be part of Team Fly Girl, our dedicated crew for races and movement events — while the rest of Fly Girl has evolved into coaching, events and experiences that focus on your whole life: mindset, wellness, confidence, and community.
How much time will this take each week?
You’ll get the most out of Elevate by setting aside around 1-2 hours a week for sessions, reflection, or moving your body. But it’s designed to fit around your real life — no overwhelm here!
What if I can’t make one of the webinars?
No stress — all our webinars are recorded.
What happens after the 9 months?
You’ll walk away with habits that stick, a clear sense of who you’re becoming, and friendships that last long after Elevate ends. Plus, there’ll be more ways to stay connected if you want to keep growing with us.
What if life gets hectic and I fall off?
It happens. That’s why Elevate runs for 9 months — so there’s time for real life, and real change. You’ll have the community, coaching and tools to get back on track whenever you need.
Can I join if I don’t live in London?
You’ll get so much value from the online sessions and buddy system. But the in-person circles and moments are a huge part of Elevate, so it’s best for women who can get to London
Will this push me outside my comfort zone?
Honestly? Yes — but in the best way. Expect gentle nudges, new perspectives and people who’ll help you dream and live a little bigger.
What if I’m nervous about meeting new people?
Totally normal. Most women join not knowing anyone — and end up leaving with new friends, accountability buddies, and a crew genuinely rooting for them. We keep this intentionally small and welcoming so you’ll never feel like just another face in the crowd.
I’m already in therapy or doing my own personal work. Will this still help?
Definitely. Elevate isn’t therapy — it’s about taking action on your goals, building habits, and creating a life that feels good day-to-day. It pairs beautifully with deeper work you might already be doing.
What kind of goals do you coach on?
Elevate is all about life, wellness and growth. That means everything from building confidence and better habits, to managing stress, getting clear on your vision, and feeling good in your body. It also covers career moves and how you show up to influence the spaces you’re in — so you’re growing not just personally, but professionally too. This isn’t about reps and gym plans; it’s about creating a lifestyle that’s powerful, joyful and truly yours.
Is there a payment plan?
Absolutely. We offer flexible payment options to make it as accessible as possible.
Let's chat
Book a free discovery call to explore if coaching is right for you.